http://www.digicert.com/ssl-support/ssl-host-headers-iis-7.htm

Formatting the Friendly Name

  1. Download and run the DigiCert Certificate Utility on your IIS server.
  2. In the utility, right-click your certificate and click Edit Friendly Name.

**The trick is you just need to add the * in front of the friendly name and then IIS will allow you to change the host name when it start with * for the friendly name.


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